Estate agents works for the seller. Even so, they only get paid if they do a deal. If you win them to your side, it can get you to the front of the queue when viewing houses, and can help you get a better price. But if you are in their bad books, you can fail to get a deal
- Make sure you meet the estate agent
Always ensure you meet all the estate agents face-to-face as that shows tr ue interest in doing business rather than the bossy type who only know of giving requirements. You should see all the local estate agents in the area you are interested in.
- Demonstrate your seriousness from the offset
- Lots of people often mess estate agents around. Show them you aren’t another time waster.
- Ensure you get a mortgage in principle before you start house hunting. This will enable them to know that you will be able to act quickly, and will put you right at the front of the estate agent’s mind when new properties pop in.
- Exchange the contacts: May I have your number please…?
- Get the individual agent’s name, mobile phone number and email. This will not only ensure you always have a point of contact, but will also allow you to develop a relationship with them. It is easier to deal with an individual if possible, rather than a whole office.
- Give them all your contact details.
- Give them a rough estimate of what you are looking to spend. However, never give them full details of your financial situation as it could put you at a disadvantage in negotiations if they know you can afford more.
- Brand them the “goldmine” of advice
- Estate agents have extensive local knowledge and often enjoy sharing it. Rather than telling them exactly what you want, simply inquire their advice.
- Give them your requirements
- In the first meeting tell them the type of properties you are looking for, and which exact area(s) you would most like to live in. Make a distinction of what you could be willing to change and those you won’t.
- Keep giving specific feedback after every view
- After each viewing tell the agent what you did and did not like about the house. This will allow the agent to build up a better picture of what it is you’re seeking
- Don’t waste their time
- Always stick to property that befits your budget. Otherwise, it could give you dissatisfaction and annoy the agent.
- Always be in regular touch
- Call them (when they fail to call you) every few days and tell them that you are still on the hunt. Ask if they have any news of new properties on the market. If they don’t hear from you, they may assume you are no longer interested.
- Always respond to their emails and telephone calls even if it is just to explain why you are not interested in a property.
- Even after you have put in an offer, make sure you keep in touch so as to gain access to the property for surveying, mortgage valuations, etc.
- Buy some time to view properties
- Good houses sell quickly. So, ensure you are always available to look at them. Otherwise, the agent won’t think you are serious. Either, missing may be interpreted by the agent to be a sign of rudeness.
- Keep in Mind that Agents Trade.
- Although the agent often side with the seller, and are incentivized to get as high a price as possible for the house, they do have a slightly different interest which can turn them on your side: if they don’t trade, they’re rewarded nothing for their efforts.
- For sole agents, they will be worried that if they don’t get a seller to agree a deal, the seller will put it out to multiple agents. If they are already in the multiple agents list that markets the property, they will fear that if they don’t seal the deal, another agent will.
- All this means that agents can be keener than the seller to give in to a lower price, just to ensure they get a deal. If a property is proving a little hard to shift, and is perhaps overpriced, the agent can effectively end up on your side and try to get the seller to agree a lower price.
- They might encourage the seller to accept an offer £10,000 lower than asking price. While that might be a lot of money to you, it only equates to £200 in fees for the agent, and it is far better to get slightly lower fees than no fees at all.
- Create Them a Good Impression
- The vast majority of estate agents are decent people working hard in a very competitive market. So, if you charm them, they might well respond nicely.
- You can have a plan B …
When all the above is way too much, you can always use a buyer’s agent, who will do this work on your behalf.
For more details feel free to get in touch.